Competitive Intelligence : How to Gather, Analyze, and Use Information to Move Your Business to the Top

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Product Description

In the first book designed for businesses of all sizes and managers at every level, Larry Kahaner explains the increasingly vital practice of competitive intelligence and how American companies can use it for success. With a wealth of case studies, Kahaner shows How to profile your competitors' executives to unmask their decision-making processes The line between legal and illegal or unethical activities How to protect your own company against your competitors' intelligence operations COMPETITIVE INTELLIGENCE is a practical guide to turning raw information into priceless knowledge and winning business strategy.


Product Details

SKU 405817676
Publisher Touchstone
ISBN 0684844044
Features
  • ISBN13: 9780684844046
  • Condition: New
  • Notes: BRAND NEW FROM PUBLISHER! 100% Satisfaction Guarantee. Tracking provided on most orders. Buy with Confidence! Millions of books sold!
Format Paperback
Author Larry Kahaner
EAN 9780684844046
Label Touchstone
Studio Touchstone
Number Of Pages 304
Title Competitive Intelligence : How to Gather, Analyze, and Use Information to Move Your Business to the Top
Release Date 1998-02-11
Publication Date 1998-02-11
Manufacturer Touchstone
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